From AI-Generated Images to High-Resolution OOH Advertisingย
Without the need for traditional photography, we utilized generative AI to create hyper-realistic models and backgrounds. Brightonโs carrier product images were trained into the AI model, ensuring that lighting and color tones naturally aligned with the brandโs requested fashion editorial aesthetic.
Post-production refinements were made to enhance visual coherence. Additionally, we implemented an AI-powered upscale process to optimize resolution and detail for large-format film prints. This enabled us to rapidly produce multiple creative variations, ensuring high-quality visuals for Costcoโs advertising displays.
2024.11
Costco Retail OOH Ad for BRIGHTON, Created Using Gen AI Technology
Project
AI-Generated OOH Advertising Imagesย
In November 2024, we created OOH(Out-Of-Home) media advertising visuals for Brightonโs in-store displays at Costco. The project required producing large-format, film-printed media with a global fashion editorial aesthetic featuring international models. To achieve this, we implemented cutting-edge AI-driven techniques, optimizing the production process while ensuring high-quality, visually compelling content.
Process
From AI-Generated Images to High-Resolution OOH Advertisingย
Without the need for traditional photography, we utilized generative AI to create hyper-realistic models and backgrounds. Brightonโs carrier product images were trained into the AI model, ensuring that lighting and color tones naturally aligned with the brandโs requested fashion editorial aesthetic.
Post-production refinements were made to enhance visual coherence. Additionally, we implemented an AI-powered upscale process to optimize resolution and detail for large-format film prints. This enabled us to rapidly produce multiple creative variations, ensuring high-quality visuals for Costcoโs advertising displays.Result
Unlocking New Possibilities in AI-Driven Fashion Visualsย
By leveraging AI, we significantly reduced production costs and time compared to traditional photography methods, while still achieving high-quality, print-ready visuals. Without the need for model casting or on-location shoots, we successfully recreated the essence of a global fashion editorialโdelivering a sophisticated and premium brand image.